The foundation of Rajendras Supermarkets was laid by Mr Rajendra Prasad, a self-made young entrepreneur from Vuda, Lautoka. He was the grandson of an indentured labour who migrated to Fiji Islands in the early 1900s from the Indian city of Bareilly in Uttar Pradesh. In 1964, at the age of 20, he borrowed 500 pounds from his father and embarked on his journey in building a successful business in grocery retailing. His vision was simple; to provide reasonable priced goods to consumers while maintaining a safe, convenient and friendly shopping experience in his stores. Over the next 40 years, Rajendra Prasad along with his cousins and siblings opened multiple stores throughout Fiji Islands. By 2010 Rajendra Prasad had sold most of his shares in the company to his family members. He consolidated his supermarket business and shifted his focus on real estate. In 2014 while celebrating his 50 years in business, he handed over his business to his daughter Gitanjali Prasad.